I don't mind halo. Mjolnir armor DOES look cool.
However, it isn't the end-all of gaming. The multiplayer is well suited to casual parties and the like, and there's no doubt it's fun, but it still isn't the greatest multiplayer ever, and far from the best FPS ever. The Full-motion ads are well directed, and really just make me want to go onto ebay to buy the props
It is too overhyped though. The Dew flavor, by the way, is Livewire + Code Red. It isn't bad.