The fetching and stuff is similar to every other PC RPG, not just WoW. That doesn't matter to me. I expect it. What I love about the game so far is the combat, and the freedom of choice when it comes to your character creation. Starting as a nearly blank slate, and being able to change as you go is wonderful. Not only is having a choice always a good thing, but having every decision be valid is key. I started as a rogue, because I wanted the lockpick boost, but I was starting to worry about that choice after I exited the starting area. After I gained a few levels, and learned how the game worked, I loved being an assassin. You can't spam backstabs, but if you're good, you can get key stealth kills to start a battle.
I don't know what you were talking about when you said that the combat was easy, chewey. I've had quite a few awesome battles. I do have a skill that can drain an enemy's hp pretty quickly, but the mana cost is high enough that I can't spam it. That's fine. I've said it before, and I'll say it again: Options are never a bad thing. I also don't understand how you can say that the combat isn't dynamic, but compare it to WoW.
In short, the game's fun lies totally in the combat and lootage. The story is negligible so far. In fact, I've skipped a lot of quest dialogue.
Oh, and it wasn't designed as an MMO, but they've already said that they'll make an Amalur MMO if Reckoning is successful.