Yay, something to critique that I do professionally.
Well, I'm going to ask why it's 22x28 150dpi. Unless you're
final output is going to be 11x14 maximum. If not, then always always always print at 300dpi. 300 is the industry standard. You can print higher if you want but there's only a few occasions when that is necessary. Usually like big ass banners or billboards like that.
So for starters, I understand this is a concept. It's how everything starts out.
At first I wasn't positive if this was a children's movie or if it was a normal film that just had children as a main character. It looks like that it's a children's film. (You say ages 5+ and parents). I would suggest you use a different background then. The haunted house and fog gives it a much more 'horror-esque' theme than it does to "evoke feelings of the fun and imperfect, as well as inspiring to be more than just what the rest of the world labels you".
I don't really like the font you chose, as it also detaches from the main theme. However, whatever font you do use, you should make it much larger. Movie posters not only are art worthy, but are also created in order to communicate a message clearly.
"The mood of the characters in the movie poster will portray their personalities. For ex. The werewolf with his arms up in a 'scaring' pose, but with a stick in his mouth, etc." This sounds like that each character will be independent of each other in the poster. That sounds like too much would be happening. I think it'd be interesting to have each character doing something unique but as long as it's more of a natural occasion. I can't really think of how to explain this. Hmm...well think of it this way; If you have so many different things going on that weren't shot in the same photograph it too easily becomes an obvious photoshop behemoth and just looks choppy or unrealistic or just not well planned. It'd be better to have all the characters like doing their own thing but for a single purpose. Maybe the characters are in a hallway facing to the right (or left, which ever) down the hallway where on the floor boards you can see a rising spider shadow. You don't see the actual spider or anything, but just the shadow reaching up the hallway while the rest of the cast is on the opposite side of the poster reacting somehow.
Also, as is the color scheme is probably too dark for a children's film and the kids rotoscoped awkwardly on top.
*Oh, I just re-read a section 5 of what the Director was questioned. It'll be mostly shot inside the house. I think this reinforces the attempts that should be made to reference the indoors and not the outdoors.
Also constantly think about your composition and where your eyes are attracted to first. If you're attracted to the images first, make sure that the message they convey is equal to the typography or information that is on the poster.
Make sure you leave enough blank space for all the film information at (usually) the bottom of the poster.
Now all I've said up to this point is on the assumption that the poster is going to be photo heavy, as in you're planning on taking and using a lot of pictures to make the image. Try not to get stuck into one concept, sir. Try thinking like a designer and think outside of the box or outside of using photos. Think about using illustrations. Do some research on color theory and determine a scheme that better or rightly portrays the theme you're looking for. Play off the idea of both the important messages the film is trying to convey.
If all else fails, use Trajan font and floating head design and all will prevail
p.s. You could have posted this in the Gallery
p.s.s. I probably have a lot more things I could say but I'd like to hear some more of what you think (or others) before I go on. If I get the down time in class sometime, I'll pass this post to a friend of mine in class and have them critique it too or have them tell me what they think and I'll let you know.
Moo, take your sarcasm elsewhere. Regardless if this is in the Sewers or not, he was asking for a little guidance, not HURR CHILD PORN.