This does look neat, but I don't like it for three reasons:
1. It's going to be full of shitty mainstream games by companies that only make dull-ass FPS games. Also obviously not taking advantage of retro/lastgen games, as online services like these would be great for that.
2. If you were to realistically use this as a gamer, you're going to chip away at your monthly transfer limit faster than you would downloading the same games off torrents. Also the fact that good (or decent in that guy's opinion) connections only exist in major cities, and everyone else living in small cities or towns are screwed.
3. Pricing. They promised reasonable prices, but really, they're probably going to ask for a lot due to the strain on their servers when it is released. Not only you will have a subscription, you're going to have to buy the games anyways, and also obviously buy the hardware portion. In the end it may end up being cheaper than most gamer PCs, but might be more expensive than a real console.
As much as they make it sound like, everything will be cheap and high quality, the ones raping your wallet will be your ISPs. If you have multiple computers, lots of consoles, and a large family like mine, then this wouldn't really be your kinda product. Something like this is reserved for people who live alone, in dorms, or mac users who won't buy anything that isn't compatible(everything else) with their mac.