.
packs a spicy punch sounds kinda awkward for some reason.
that's not a jalapeno. Habanero almost, but to be honest it's just an imported orange pepper which isn't spicy at all. If you wanted to do the strong-man type thing, and you actually have a jalapeno, I think you could probably put it on its side and make it look like a biceps or something. If you had an actual habanero, then I would like the fist more. A banana hot pepper could look like a muscled leg if angled correctly, etc.
Yeah man, you could totally go to the local grocery store and raid the produce department for some fresh peppers. Then take a digicam and shoot some yourself. Unique photography is the best :)
The blending or however you'd like to call it on the pinky is a bit obvious =o
Habanero or not, it's clever!
I think I'm missing something in the concept of spicy. It kinda looks like female anatomy, which made me think of Spice, one of Two-Face's girls, from Batman forever. A pepper in trashy lingerie? Hmmm.
I gotta see that one!
If anything you should focus on the text more. It's very lackluster in comparison to the main visual element.
I completely disagree. They're both design elements and they SHOULD NEVER be competing. You either make your imagery the focus or the text, you never split it.
That's one of the most basic problems in all of design - Wanting everything to be equally important.
Wrong.
Your text is a supporting element to your design. It's there only for the fuck-asses that can't comprehend your imagery can read that instead. And I would argue that your imagery are perfectly clear messages (just the wrong messages).
If you want to do anything to the text: pick a better place to put it and make the first ad's tag-line a sentence like the other two (which means you'll have to capitalize the first word and make it longer). How your text is currently being used is a design convention. It must be the same in all collaborative pieces or it breaks the convention and then your design is just random and it breaks from being apart of the rest of the pieces.
Also, as a note to the peppers you're using and the products they're supporting. A: I already said that your first ad didn't make sense since it's not a jalapeno. B: It wouldn't bother me if ALL your ads are in support of the same product (being the Jalapeno Cilantro Dip Mix), however, Red Bell peppers aren't spicy at all and your imagery makes 100% no sense. Because your second ad makes no sense, it automatically leads me to not like the first ad again for the jalapeno reasons. The only ad that makes sense is the 3rd with the yellow bell pepper. If you were doing these for no other reason than to put your photoshop skills to the test, then I'd say that's best because the results don't make sense. I don't know how many people know this - which is THE PURPOSE OF GRAPHIC DESIGN - is to convey a message. It's that first and art second. At the moment, your message is that orange bell peppers are as spicy as jalapenos and a red bell pepper is spicy somehow (at least spicy enough to even consider a metaphor for it to be an atomic blast).
I can say all of this from personal and professional experience. I both work in the produce department of a grocery store and am a graphic designer.
Hope this helps.
Discontinuing graphic design lesson transmission -- - - - - - -
I agree grafikal, but I can't even read the text. I'm currently studying ad design and poster design and it's nice if you can get your point across with just an image but if one of the requisites were having a slogan I'd appreciate being able to read it (not saying it is a requisite, but if it's unnecessary then remove it or at least make it eligible)
many tough words
I totally understand it's difficult to read the tag-line, but kipe also said it was (i can't find it now but I thought I read...) %30 or %60 reduced lol.
The copy write info should be that small anyways, if it's an 8 1/2 x 11 ad, then you have to understand how a person views the ad. They aren't 6+ feet away from the ad when they read it like you would be in a class critique. I dunno about most people, but I tend to read a magazine at arm's length or shorter... You'll be able to read it perfect. The first tag-line still needs a change to a sentence and capitalized. No part of design is arbitrary. (Should never be rather). If you still haven't decided the way you plan on designing the tag-lines, then when you do, make sure they use the same design convention.
I find that a lot of beginner designers never think of how they're solution is to be viewed. For one, type and images need a hierarchy. Two, postcard text is going to be EXTREMELY small compared to poster text. A poster should be loud to draw a person in and viewable from a decent distance 6 - 10 feet. Whereas the postcard is going to be held away less than arm's length. Design is more complicated than it's given credit for, imho.
Missed the reduction part lol, my bad >w< you raise interesting points that I'm going to pay notice to in the future though, seems like the most interesting and intriguing things they never teach you at school/work.
It's cool, I don't know how far along you are in school. Are you in a design or advertising college type thing? Or are you taking highschool classes for that kind of thing? Either way, I ended up being taught those in this last year of college. So maybe they're holdin' out on you :X
It's a school strictly dedicated to design and graphical creativity. I'm currently in my second year, right now I attend 34 hours a week and we're doing product photography, magazine ads, poster design and webdesign. We have deadlines all the time and there's not much room for learning really, lol. It's a pretty shitty school but that's the best you can get over here~ It's really interesting reading up on the points you make in various threads that concern these things, they're valuable notes to me and I've learned to respect you as a designer a lot, lol.
AHAHAHA WHY IS THAT SO FUNNY AHAHA.
what?
Ah...It's really funny. The pictures, I mean. I don't know why, but they are. Yeah.