I want to play this game so badly. I've only ever played the demo of BF2 and BF Heroes, but both were really great.
There's a beta sign-up on the BFB2 site, and I signed up for it, but I haven't got an email back from DICE except the one thanking me for signing up.

It looks absolutely incredible, and beyond in every way shape and form better than CoD, but just mah impression from the videos. The limited edition is only $50 if you pre-order it, so I may pre-order.